Trust the taste. Not the legend.
Brief
Moritz 7 wanted to create a very notable online campaign with a very Barcelona DNA. We came up with the idea that everybody would talk about the legends why Moritz 7 is called Moritz 7, perhaps is named 7 after the 7 hills of Barcelona? or perhaps by the beer tank number 7? nobody knows… the important here is it’s flavour. Trust the tase. Not the legend. Starring as a part of the these urban legends Hristo Stoikov who was a true legend.
Digital content
Project: Moritz 7 Legens
Client: Moritz
Product: Moritz 7
Agency: DDB
DGC: José María Roca de Viñals
CDs: Olaf Cuadras + Pablo Guirado
Creative team: Mireia Córcoles+ Miki Ocampo