A granny live in Samsung's jumbo screen at Piccadilly Circus

Brief

We placed a lovely but mischievous Granny in Samsung's jumbo screen in Piccadilly Circus London.
Passers-by tweeted what they wanted the Granny to do; she danced the Gangnam Style,
survived a laser attack, turned into a zombie and retweeted scolding messages to rude tweets.
That Granny was bloody amazing!

Project: Samsung Christmas Piccadilly Screen
CLIENT:  Samsung UK
AGENCY: Cheil London
DGC: Logan Willmont
CREATIVE DIRECTORS: Richard HAle
CREATIVE TEAM: Mireia Córcoles + Vic Kalogerou