We are David Bailey
Brief: NX Samsung smart cameras are almost-pro devices. So you can get great quality pictures without representing shooting challenges for amateur photographers.
Concept: With this camera, you don't need to be a professional to take great photographs.
Idea: Celebrating the most famous British photographer David Bailey,
we gave 1.000 NX cameras to everyday people from all over Britain... all of them called David Bailey. For them to show us how to use the camera and the professional pictures it takes.
CANNES LIONS: Gold x1, Bronze x2, Shortlist x1
CREATIVE CIRCLE UK: Best digital campaign x1
EUROBEST: Gold x1, Silver x3, Bronze x1
CAPLES: Silver x3, Bronze x1
CAMPAIGN BIG AWARDS: Silver x1
MAA BEST AWARDS: Best of the Best x1, Best x3
KINSALE SHARK: Gold x2, Silver x2
Agency: Cheil London/ CD: Ferran López + Chris Lawson
All rights reserved to Mireia Córcoles © 2018 miredondemire