We are David Bailey

Brief: NX Samsung smart cameras are almost-pro devices. So you can get great quality pictures without representing shooting challenges for amateur photographers.                                  
Concept: With this camera, you don't need to be a professional to take great photographs.

Idea: Celebrating the most famous British photographer David Bailey,
we gave 1.000 NX cameras to everyday people from all over Britain... all of them called David Bailey. For them to show us how to use the camera and the professional pictures it takes.

AWARDS:

  • CANNES LIONS:  Gold x1,  Bronze x2,  Shortlist x1 

  • CREATIVE CIRCLE UK:  Best digital campaign x1

  • EUROBEST:  Gold x1,  Silver x3,  Bronze x1

  • CAPLES: Silver x3, Bronze x1

  • CAMPAIGN BIG AWARDS: Silver x1

  • MAA BEST AWARDS:  Best of the Best x1,  Best x3

  • KINSALE SHARK: Gold x2, Silver x2

 

Agency: Cheil London/ CD: Ferran López + Chris Lawson

Role: Concepting

 
 
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