It's Granny Samsung Time
Brief: Samsung wanted to create something special and notorious for the brand this Christmas, in their jumbo screen in Piccadilly circus. But in these days is so difficult to get the attention of the audience, because they are busy buying presents and all the brands say something at this time of the year.
Concept: We created a fun and mischievous Granny character who lived in the screen in Picadilly circus and everyone could interact via twitter.
Idea: Passers-by tweeted what they wanted the Granny to do. She danced the Gangnam Style, survived a laser attack, turned into a zombie and retweeted scolding messages to rude tweets.
Agency: Cheil London / CD: Richard Hale / Production: Dacapo
Role: Concepting + design
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