Brief: Desigual launches every year the "Seminaked" event during the Black Friday to get notoriety on the news. People must go seminude and put on all the clothes they could from the store to get it for free.
Concept: Let's create a limited edition and give it on the event to get a branded picture.
Idea: Limited edition pixelated underwear to fill the Seminaked event. Take an overhead picture, where each person would act as a pixel following the pixel concept.
Agency: Mccan Barcelona/ CD: Anna Brossa
Role: Concepting and design
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