Danone Yo lo vivo

       Brief: The yogurt category is old fashioned, so we needed to make young and fresh again, explaining the life which is inside it. 
       Concept: Yogurt is alive and it will make you feel more alive. Yolo = You only live once.
       Idea: Use the term #YOLO to express the whole life the yogurt has inside. 

 

       Agency: Y&R Barcelona / CD: Joaquim Crespo  

 
 
YOLOVIVO_abuela_integrado_1200.jpg
chicA_YOLOVIVObuena_integrada_1200.jpg
brosmind_YOLOVIVO_integrada_1200.jpg
app_yolo1.png
camisetas_YOLOPOWERS1.jpg
camisetas_YOLOPOWERS2.jpg

All rights reserved to Mireia Córcoles © 2018 miredondemire