Danone Yo lo vivo
Brief: The yogurt category is old fashioned, so we needed to make young and fresh again, explaining the life which is inside it.
Concept: Yogurt is alive and it will make you feel more alive. Yolo = You only live once.
Idea: Use the term #YOLO to express the whole life the yogurt has inside.
Agency: Y&R Barcelona / CD: Joaquim Crespo
Role: Art direction + concept + design
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