Martini Begin Desire app
Brief: Martini's last campaign it's based in this abstract concept: BEGIN DESIRE. We needed to bring the concept closer to the Spanish public. Begin Desire is seen as a catalyzer to wake up your desires.
Concept: We created a Social Media campaign with sentences to make people think about their desires.
Idea: Create posts linked to a microsite were you could complete the sentence and get a poster with your sentence and design.
Agency: Mccan Barcelona / CD: Anna Brossa
Role: Concept + design
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